• Integrity and neutrality : As a non-profit and independent development foundation; We are committed to act in accordance with the highest standards of integrity and clarity in providing the community with developmental, social, cultural, economic and relief services, Without ethnic, political or sectarian discrimination.
• Excellence and creativity : We strive to achieve excellence in everything we do by opening up new ideas in charitable work and encouraging creativity to develop effective solutions in the field of sustainable development, and fight poverty.
• Ambition : We are committed to improving everything we do to become the leading foundation in the field of charitable and development in Yemen.
• Transparency : We are committed to carefully overseeing all available financial resources and spending them in the service and development of society according to clear and transparent procedures, and we are open to community and partners in granting of our foundation, and we are ready for accountability to stakeholders (as, community, agencies, donors, government, etc.).
• Sustainability : We believe that the interventions of our foundation for the community will be sustainable because we develop human thought, health and basic services. We also believe in providing opportunities for learning and development for the volunteers and foundation's employees, and providing stability to employees with their families .
• Cooperation : We look forward to working collaboratively and solidarity with non-profit organizations, foundations and institutions In order to reach to the best possible results in what will be done, and achieve a greater positive impact for the community In the economic, social and educational fields.

Our objectives include:

1. Contributing in the face of poverty and supporting and improving the various humanitarian services in the sectors of relief, health, environment, psychology, education and development in all sectors of society, especially those affected by wars, disasters and crises.
2.  Contributing in the sustainable development of Yemeni society in the economic, social and cultural fields
3.  Participating in the rehabilitation and implementation of health, education and vital facilities, and Providing technical and specialized consultations in development of community and building of capacity for local communities and organizations.
4. Contributing in the reconstruction, rehabilitation and development of basic services for areas that affected by wars, disasters and various crises, raise the level of health care and improve the educational level of the most vulnerable and vulnerable of sectors of society, including women, children and people with special needs
5. Encouraging, rehabilitating and developing youth, raising awareness of the role of charity and development work, and working to consolidate the principles of cooperation, coordination and partnership with local and international organizations and government agencies working in the humanitarian, relief and development fields
6.  Encouraging, rehabilitating and developing youth and raising awareness of the role of charity and development work, and working to consolidate the principles of cooperation, coordination and partnership with local and international organizations and government agencies working in the humanitarian, relief and development fields.
7. Contributing in solving social issues in Yemeni society such as revenge and various tribal conflicts, and provide protection services and psychological support to those affected by wars, disasters and crises